eCom Next 8.9.2022

Greg Hoffman is a global brand leader, former NIKE Chief Marketing Officer, and founder and principal of the brand advisory group Modern Arena.

For over 27 years, Greg held marketing, design, and innovation leadership roles at NIKE, including time as the brand’s CMO. In his most recent role as NIKE’s Vice President of Global Brand Innovation, he led teams tasked with envisioning the future of storytelling and consumer experiences for the brand.

Professor McKinnon has undertaken research on a broad spectrum of logistics topics. Some of his work has focused on the logistical strategies of retailers and development of new distribution systems to support online retailing. He has also investigated the growth of freight transport, capacity utilization in the freight sector, road tolling systems for freight vehicles and the case for increasing truck size and weight limits.

Alan McKinnon is Professor of Logistics in the Kühne Logistics University in Hamburg. He was Founder and Director of the Logistics Research Centre at Heriot-Watt University, Edinburgh until January 2012 and is now a professor emeritus of this university.

Veera Bianca is a social media wizard with over a decade of experience working both as a social media influencer and a consultant for brands.

Suvi Markko is the CEO Dermoshop Oy, a Finnish e-commerce company founded in 1983. The company develops, produces and sells skin and hair care products, make¬up and food supplements under the brand Dermosil. Suvi is a believer in collaboration. In her keynote speech she will share her views on how retailers can cooperate for the benefit of Finnish ecommerce industry.

André Noël Chaker is the host of the event. He is a speaker, a writer, a performer, an entrepreneur and a business executive all rolled into one person. For the past five years André has spoken at over 500 business events in Finland and abroad.