logo_orange-email

 

eCom Next 8.9.2022

Speakers

Greg Hoffman hed-1

Greg Hoffman

Greg Hoffman is a global brand leader, former NIKE Chief Marketing Officer, and founder and principal of the brand advisory group Modern Arena.

For over 27 years, Greg held marketing, design, and innovation leadership roles at NIKE, including time as the brand’s CMO. In his most recent role as NIKE’s Vice President of Global Brand Innovation, he led teams tasked with envisioning the future of storytelling and consumer experiences for the brand.

Alan_McKinnon

Alan McKinnon

Professor McKinnon has undertaken research on a broad spectrum of logistics topics. Some of his work has focused on the logistical strategies of retailers and development of new distribution systems to support online retailing. He has also investigated the growth of freight transport, capacity utilization in the freight sector, road tolling systems for freight vehicles and the case for increasing truck size and weight limits.

Alan McKinnon is Professor of Logistics in the Kühne Logistics University in Hamburg. He was Founder and Director of the Logistics Research Centre at Heriot-Watt University, Edinburgh until January 2012 and is now a professor emeritus of this university.

Veera Bianka1

Veera Bianca

Veera Bianca is known as a travel blogger, photographer (photographed for National Geographic, for example) and currently especially an advocate for body positivity and well-being. In addition, Veera has years of experience in influencer marketing.
pauli aalto1

Pauli Aalto-Setälä

Pauli Aalto-Setälä is the host of the event.

Agenda

(UTC +2, Helsinki time)

9:00

Welcome and introductions

9:05

Opening words by Posti

9:15

Keynote

Alan McKinnon | Professor of Logistics in the Kühne Logistics University in
Hamburg.


The Future of Logistics, Key Supply Chain Management Challenges, Key Future Trends, Best Practices on Logistics & Supply Chain Management, Logistical Strategies of Retailers, Development of New Distribution Systems to Support Online Retailing.

9:45

Discussion with Keynote speaker

9:55

Break

10:10

Social Media trends in Finland 2022

Veera Bianca | Social Media Influencer & Content Marketing Specialist

10:20

Customer Case

10:50

Discussion

11:00

Lunch break

11:40

Grand eCom survey 2022 results

12:10

Panel discussion

12:30

Keynote

Greg Hoffman | A global brand leader, former NIKE Chief Marketing Officer, and founder and principal of the brand advisory group Modern Arena

Emotion by Design – Building Stronger Connections with Consumers: Lessons from a Life at Nike: Building a Strong Emotional Attachement between Products and People, Developing Digital and Physical Brand & Customer Experiences, Shaping and Expressing Brand Voice and Identity through Storytelling

13:10

Discussion with the keynote speaker

13:30

Closing words

 

eCom Next 2022

 

Interested in the Finnish eCom market?

Join us online in September for a day of inspiration and information in a free virtual event

The program includes:

  • International Keynotes from NIKE & Kühne University of Logistics

  • Results of grand online survey 2022 with 300+ retailer interviews and 2000+ consumer interviews

  • World-class customer case [to be announced]

     

    Welcome!

     

Sign up and join us to hear the latest and greatest news in the industry!